Military & Veteran Discount
Lucid Reality is a veteran-owned extreme sports clothing brand. I'm a one-man operation, founded and run by a veteran who served in two branches of the military. I know what it means to serve, and I want to give back to the community that shaped me. That's why I offer a 20% military and first responder discount on every order.
Who Qualifies
This discount is available to:
- Active-duty military (all branches)
- Veterans and retirees
- National Guard and Reserve
- First responders — police, fire, and EMS
- Military spouses and immediate family
How to Get Your 20% Off
Just enter the code HEROES20 at checkout to take 20% off your entire order. No paperwork, no waiting — we run on the honor system because I trust this community.
Your code: HEROES20
If your order doesn't qualify or you have any trouble applying the code, just reach out at zach@lucidrealityshop.com and I'll take care of you.
Why I Do This
Lucid Reality was founded by one veteran who served in two branches of the military. My story runs through Alaska, a house fire that nearly ended everything, and a fresh start in Charlotte, North Carolina. Supporting those who serve isn't a marketing angle for me — it's who I am. When you wear Lucid Reality, you're backing a brand that lives by the same values you do.
Where others dream, we create reality.
Shop the collection and use code HEROES20 at checkout.