The Lucid Family

THE LUCID FAMILY

WE CREATE REALITY

This isn't a roster. It's family. These are the people who stopped dreaming and started building. The ones who show up when it's cold, when it hurts, when nobody's watching. They don't talk about it. They go do it. We ride together, we back each other, we don't quit.

Where others dream, we create reality.

Zach Nash, founder of Lucid Reality, holding a snowboard in a snowy mountain landscape

ZACH "CHIEF LUCID" NASH

Founder · Veteran · Snowboard / Longboard · Aspiring Racer · Charlotte, NC

The Reality: Two branches, five-plus years, and one thing figured out. I didn't want a paycheck, I wanted to be awake for my life. It started on snow, and that is where I am pointing it again. I am rebuilding my setup from nothing and getting back on to compete this winter. I still ride longboards, still love the track, and racing stays a goal for down the road, but snow is the priority. Lucid Reality is what I built instead of dreaming about it. One man, one mission.

@LucidRealityxSports

Photo: Jacob Arentz

AJ Walters celebrating in Victory Lane atop his Pro Stock dirt car

AJ WALTERS

Pro Stock Dirt Racing · Utica-Rome Speedway, NY

The Reality: AJ races Pro Stock out of Upstate New York and sits atop the points as the 2026 leader. He carries #22, but this season he's running the #7N as a tribute to his late father-in-law and our founding racer, Jim Normoyle. Every lap is for family. He doesn't dream about Victory Lane. He drives there.

AJ Walters on Facebook

Photo: John Clifford

Hank the Yank Kellogg riding a bull at a rodeo

HANK “THE YANK” KELLOGG

Bull Riding · Marine Corps Veteran · Upstate NY to Texas

The Reality: Marine first, bull rider always. Hank's a New York boy who planted himself in Texas to chase bulls for a living. He opened the season grinding at a private rodeo clinic, and now he's on the road riding bulls all over the country. Eight seconds at a time, no backing down. That's the whole job.

Facebook · Instagram

Photo: April McDermid

IN LOVING MEMORY

Jim Normoyle, Lucid Reality founding racer

JIM NORMOYLE

Pro Stock Dirt Racing · Utica-Rome & Fonda Speedway, NY

Jim raced the dirt at Utica-Rome and Fonda, an Upstate New York racer through and through, and one of the founding athletes who put their name behind Lucid Reality from the start. We lost him unexpectedly last year. He will forever be one of ours. Every lap his family runs in his honor keeps him in Victory Lane, right where he belongs.

Forever Lucid. Waiting for us in Victory Lane.

Photo: Zach Nash

THINK YOU'RE ONE OF US?

We back people who create reality, not the ones who just talk about it. If you ride, climb, send, jump, race, or grind in a way that lives the brand, we want to see it. No follower minimum. No politics. Just proof.

Join the family →

#StayLucid

HOW THIS ALL STARTED

THIS FAMILY STARTED WITH ONE STORY

Before the roster, before the family, there was one guy who decided to build instead of dream. This is where it all started.

Read Our Story →