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  • Veteran-Owned

  • Made-to-Order in the USA

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The two pieces we recommend first if you've never owned anything from us.

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Man in racing gear shaking hands with a young fan at an outdoor event.

This isn't a clothing brand.

Lucid Reality is the receipt people keep on them — proof they chose this life instead of letting it choose them.

Built and run by a Veteran. Five-plus years of service across two branches — Navy Reserves Seabees, then Army Airborne Cavalry Scout out of JBER, Alaska.

The discipline that built this brand came from somewhere real.

The shirt is the easy part. The life it stands for is the point.

Where others dream — we create reality.

Read the Full Story →

From the Blog.

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The full lineup.

Tees, hoodies, crewnecks, hats. Made-to-order. Built for the way you actually move.

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From the people wearing it.

  • Hank Kellogg

    ★★★★★

    Outstanding company

    Outstanding company, stands behind its products, its people, and is always steadfast in expressing their desire to support individual athletes!

  • Tristan Baez

    ★★★★★

    Quality stuff

    Got a few shirts and stickers and the quality is great. Designs on the shirts don’t fade in the wash, and I haven’t seen any fading on the stickers I have outside 10/10

  • Brandon Taylor

    ★★★★★

    T-Shirt

    Fast and accurate product delivery. The shirt that I ordered is very comfortable, and the graphics look exactly as advertised. Very pleased with my order!

  • Zack Foster

    ★★★★★

    This company is just the absolute best

    This company is just the absolute best. Amazing quality, amazing value, amazingly American. Can’t say enough about their products!! Zach is the man, so holler at him if you need!

  • Andrew Conte

    ★★★★★

    Amazing quality

    Amazing quality. Love everything Ive gotten from Lucid Reality, and love following the journey the gear represents and supports 🤘🏻
Customers rate us 5.0/5 based on 14 reviews.

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