Worn by people who refuse to sleepwalk through life.
Lucid Reality Xtreme Sports · Made-to-order in Charlotte, NC
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Free shipping and 15% off when you buy 3 or more. Code STAYLUCID at checkout.
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Veteran-Owned
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Made-to-Order in the USA
Start here.
The two pieces we recommend first if you've never owned anything from us.
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Lightning Bolt Tee
Regular price $25.99 USDRegular priceSale price $25.99 USD -
Where Others Dream Color Blast Tee
Regular price $31.99 USDRegular priceSale price $31.99 USD
This isn't a clothing brand.
Lucid Reality is the receipt people keep on them. Proof they chose this life instead of letting it choose them.
It's for athletes, veterans, and anyone who lives louder than they talk. The gear is just the part you can see.
Veteran-built. The discipline behind it came from somewhere real, and the story's worth your time.
The shirt is the easy part. The life it stands for is the point.
Where others dream, we create reality.
From the people wearing it.
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Hank Kellogg
★★★★★
Outstanding company
Outstanding company, stands behind its products, its people, and is always steadfast in expressing their desire to support individual athletes!
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Tristan Baez
★★★★★
Quality stuff
Got a few shirts and stickers and the quality is great. Designs on the shirts don’t fade in the wash, and I haven’t seen any fading on the stickers I have outside 10/10
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Brandon Taylor
★★★★★
T-Shirt
Fast and accurate product delivery. The shirt that I ordered is very comfortable, and the graphics look exactly as advertised. Very pleased with my order!
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Zack Foster
★★★★★
This company is just the absolute best
This company is just the absolute best. Amazing quality, amazing value, amazingly American. Can’t say enough about their products!! Zach is the man, so holler at him if you need!
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Andrew Conte
★★★★★
Amazing quality
Amazing quality. Love everything Ive gotten from Lucid Reality, and love following the journey the gear represents and supports 🤘🏻
The full lineup.
Tees, hoodies, crewnecks, hats. Made-to-order. Built for the way you actually move.
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Logo Crewneck Sweatshirt
Regular price $45.99 USDRegular priceSale price $45.99 USD -
Lightning Bolt Crewneck Sweatshirt
Regular price $45.99 USDRegular priceSale price $45.99 USD -
Embroidered Logo Dad Cap
Regular price $28.99 USDRegular priceSale price $28.99 USD -
Embroidered Logo Trucker Cap
Regular price $28.99 USDRegular priceSale price $28.99 USD -
Live Limitless Crewneck Sweatshirt
Regular price $45.99 USDRegular priceSale price $45.99 USD
From the Blog.
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Where Others Dream: Filming the 2025 Glacier Vi...
A ship horn, an engine, and a long way down. Our cinematic remake of the 2025 Glacier View Car Launch, filmed from the top where the cars actually leave.
Where Others Dream: Filming the 2025 Glacier Vi...
A ship horn, an engine, and a long way down. Our cinematic remake of the 2025 Glacier View Car Launch, filmed from the top where the cars actually leave.
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On Stage with Sterling Elza: 360° at The Senate...
We didn't buy tickets. We were on the stage. Here's how a viral car video, a DM about Alaska, and a shared faith landed Lucid Reality in the middle of...
On Stage with Sterling Elza: 360° at The Senate...
We didn't buy tickets. We were on the stage. Here's how a viral car video, a DM about Alaska, and a shared faith landed Lucid Reality in the middle of...
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Eight Seconds and a Blessing: Hank “The Yank” K...
Lucid Reality sponsored athlete and disabled veteran Hank “The Yank” Kellogg was the only rider to cover his bull at the Permian Basin Military Rodeo — taking home all the...
Eight Seconds and a Blessing: Hank “The Yank” K...
Lucid Reality sponsored athlete and disabled veteran Hank “The Yank” Kellogg was the only rider to cover his bull at the Permian Basin Military Rodeo — taking home all the...

