Built for the Underdogs. Designed by One.

Lucid Reality was born from the vision of a disabled veteran and former professional athlete who knew the struggle firsthand — not just of competing, but of being seen. We’re not some big corporate brand chasing trends. We’re a grassroots movement backing small-town riders, local tracks, and veteran athletes who live for the grind and fight to be noticed.

Every design you see is crafted with purpose — built by someone who’s lived it — and every purchase goes straight toward fueling that mission. From covering entry fees to supplying gear and exposure, your support helps real people chase unreal dreams.

This isn’t just merch. It’s a movement.

Welcome to Lucid Reality.

Because we’re building more than a brand — we’re building a platform.

Every purchase from Lucid directly fuels the growth of small-town venues, grassroots events, and sponsorships for riders who usually get overlooked. We’re here to help the overlooked become undeniable — from snow-covered backroads to dirt tracks in the middle of nowhere.

Our gear isn't just made to look good — it’s made to do good. We reinvest into the same communities we came from: the dreamers, the grinders, the ones chasing something bigger. By repping Lucid, you’re backing a movement that gives athletes real opportunities and helps turn local events into something legendary.

This is your chance to support something that actually supports others.

Shop with purpose. Ride with pride.

This is Lucid Reality.