WHAT IS LUCID REALITY?

Lucid Reality isn’t just another extreme sports organization—we’re a movement.

Lucid Reality is more than a brand — we’re a movement built on grit, adrenaline, and the stories that unfold when passion meets performance. We unite elite athletes with the most raw, unfiltered venues across the country, turning everyday events into unforgettable experiences that leave crowds fired up and coming back for more.

When we show up, we don’t just bring talent — we bring a tribe. Our fans don’t just watch; they live it. They wear the gear, rep the lifestyle, and ride the highs with us. Every event we host, sponsor, or partner with becomes a magnet for energy, engagement, and next-level content that fuels feeds, drives attendance, and keeps your venue top-of-mind long after the dust settles.

We’re here to build real relationships — with venues, with fans, and with every person bold enough to be part of something bigger. If you're ready to amplify your scene and connect with a community that moves with meaning, let’s make something unforgettable.

Welcome to the movement. Welcome to Lucid Reality.

WHO IS LUCID REALITY

  • ZACH NASH

    Position: Owner/Founder

    After his service, Zach Nash envisioned Lucid Reality while living in Anchorage, Alaska. Inspired by the high-energy marketing of major brands, he set out to create something more authentic and attainable—an extreme sports brand that truly represents the athletes and lifestyle it stands for. As a seasoned professional snowboarder, creative thinker, and relentless innovator, Zach is committed to pushing Lucid Reality to the next level.

    Currently based in New England for the next few years, he’s actively recruiting new team members in the region.

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  • ERIN (HOGIE) HOGAN

    Position: Co-Owner

    A true born-and-bred Alaskan, Hogie doesn’t just ride—he launches. Known for going batshit at MACH-Jesus, Erin brings raw power, fearless style, and a brain-melting approach to skateboarding that keeps jaws on the floor.

    Though he jokes that age has cooled his competitive fire, that didn’t stop him from landing Top 10 in a global contest judged by none other than Tony Hawk himself. From massive gaps to full-send street lines, Hogie brings a vibe and presence that’s untouchable—and totally unforgettable.

    He’s not just a rider. He’s a force. And an absolutely invaluable part of the Lucid Reality crew.

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