WHAT IS LUCID REALITY

Lucid Reality isn’t just another extreme sports organization—we’re a movement. Born from a passion for raw, unfiltered talent, we exist to push boundaries, highlight rising athletes, and serve as a steppingstone for those looking to take their skills to the next level.

We thrive on authenticity, capturing the grit, determination, and progression of athletes who refuse to settle. Whether you're seeking underground stories, mind-blowing videos, or the latest in extreme sports culture, Lucid Reality is your go-to source.

Beyond showcasing talent, we also specialize in high-quality edit production. From single video edits to full-scale production and photo editing, our creative services help bring your vision to life with unmatched intensity and precision.

At Lucid Reality, we’re more than a brand—we’re a community. A platform. A launchpad for the next generation of extreme sports legends.

Welcome to the movement. Welcome to Lucid Reality.

WHO IS LUCID REALITY

  • ZACH NASH

    After his service, he formed the concept of Lucid Reality whilst living in Anchorage, Alaska, wanting to take the idea of certain energy drinks marketing and bring it down to a more attainable level. As a seasoned professional snowboarder, creative thinker, and driven learner, he intends to take this concept to the next level. He currently will be in New England for a few years and is actively recruiting for New England Team Members. Inquire at info@lucidrealityshop.com

  • JACOB ARENTZ

    As a fellow Veteran, Jacob has found himself from Pennsylvania to Alaska, and from the gun range to the Rodeo Ring. While not only riding in Rodeos, Jacob is an experinced photographer, and editer who is still based in Anchorage, Alaska.

    Email info@lucidrealityshop.com for private bookings.

  • KEITH MCGEE

    As an American professional stock car racing driver, he competes part-time in the NASCAR Craftsman Truck Series, driving the No. 2/22 Ford F-150 for Reaume Brothers Racing. He has also previously competed in what is now the ARCA Menards Series West.

    McGee previously served in the United States Air Force for eight years. McGee is notable for being the first Alaskan and the first disabled veteran to compete in a NASCAR national series race.

    Keith McGee Racing 

  • ERIN (HOGIE) HOGAN

    The true lifelong Alaskan, Erin brings the term batshit off the page at MACH-Jesus. While he claims age has gotten to his competing soul, that didn't stop him from placing in the Top 10 of a contest by the legend himself, Tony Hawk. Bringing a personality, mind melting skateboarding, and the biggest gaps on an edge, his placement with us is in-vulable.