Official Partnerships
Lucid Reality stands behind the dreamers, riders, and racers redefining what’s possible. It’s more than sponsorship — it’s about heart, hustle, and a community that rides together. When they rise, we ride with them.
Founder/Director/CEO
Zach Nash
Zach Nash is the driving force behind Lucid Reality — a disabled veteran, lifelong snowboarder, and entrepreneur who’s been chasing lines and breaking limits since childhood. He first hit the slopes at two, started snowboarding at six, and never stopped pushing the edge.
After serving honorably in both the U.S. Navy Reserve and U.S. Army, Zach carried that same discipline and resilience into building Lucid Reality — a brand born to give back to the community that shaped him.
His mission: to make extreme sports more raw, accessible, and respected, while supporting underprivileged and disabled veteran athletes as they chase their own dreams.
Zach isn’t a corporate founder in an office — he’s the guy out on the track, in the snow, behind the lens, and in the trenches with the people he builds for.
“Lucid Reality isn’t just a brand - it’s the life I’ve lived, and the community I believe in.” - Zach Nash
Lucid Reality Racing // NASCAR CRAFTSMAN Truck Series // Lucid Reality Founding Athlete
Keith McGee
The only disabled Veteran and Alaskan NASCAR driver in history.
USAF Veteran
Lucid Reality rodeo // bullriding // Lucid Reality FOunding Athlete
Hank "The Yank" Kellogg
2025 FDREC CHAMPION
2024 MRCA WORLD CHAMPION
USMC Veteran
Lucid Reality Racing // Dirt track pro-stock 600 // Lucid Reality FOunding Athlete
AJ Walters
Sailsbury, New York
Utica-Rome Speedway
Fonda Speedway
Lucid Reality Racing // Dirt track pro-stock 600 // Lucid Reality Founding Athlete
Kyle Money
Oneonta, New York
Utica-Rome Speedway
Fonda Speedway
Lucid Reality Racing // Dirt Track Pro-stock 600 // lucid reality racing founding athlete
Jim Normoyle
Angel Athlete
Passed away in 2025.
Newport, New York
Utica-Rome Speedway
Fonda Speedway
Forever a Lucid Reality Racer and in our hearts.