Official Sports Partnerships Lucid Reality

Official Partnerships

Lucid Reality stands behind the dreamers, riders, and racers redefining what’s possible. It’s more than sponsorship — it’s about heart, hustle, and a community that rides together. When they rise, we ride with them.

Person posing in front of a racing car with various sponsor logos in a garage.

Founder/Director/CEO

Zach Nash

Zach Nash is the driving force behind Lucid Reality — a disabled veteran, lifelong snowboarder, and entrepreneur who’s been chasing lines and breaking limits since childhood. He first hit the slopes at two, started snowboarding at six, and never stopped pushing the edge.

After serving honorably in both the U.S. Navy Reserve and U.S. Army, Zach carried that same discipline and resilience into building Lucid Reality — a brand born to give back to the community that shaped him.

His mission: to make extreme sports more raw, accessible, and respected, while supporting underprivileged and disabled veteran athletes as they chase their own dreams.

Zach isn’t a corporate founder in an office — he’s the guy out on the track, in the snow, behind the lens, and in the trenches with the people he builds for.

“Lucid Reality isn’t just a brand - it’s the life I’ve lived, and the community I believe in.” - Zach Nash