WHO WE SPONSOR

At Lucid Reality, we believe greatness is born where passion meets perseverance. That’s why we proudly support athletes, creators, and teams who embody the relentless spirit of pushing limits — in extreme sports, racing, and beyond. Our sponsorships and partnerships aren’t just about logos on gear. They're about fueling dreams, building community, and inspiring the next generation to live boldly — no matter the odds.
When they race, ride, or rise — we ride with them.

Keith McGee


Lucid Reality is proud to partner with Keith McGee, a trailblazer in the world of NASCAR. As the first Alaskan and the first disabled veteran to compete at NASCAR's national level, Keith embodies resilience, grit, and the drive to break barriers — values that align deeply with our mission. His journey from serving in the U.S. Air Force to racing at top speeds mirrors the fearless spirit we champion in everything we do. Partnering with Keith isn't just about speed; it’s about standing behind those who push limits, overcome obstacles, and inspire others to chase the impossible.

Truck #22

Website

AJ Walters


Lucid Reality proudly sponsors AJ Walters, a standout figure in the world of dirt track racing. Hailing from upstate New York with strong roots at legendary tracks like Fonda and Utica-Rome, AJ has built a reputation for toughness, consistency, and championship performance. A multi-title winner and the 2023 Advance Auto Parts Pro Stock Champion, AJ represents the relentless drive and passion that fuel both racing and our brand. His commitment to pushing boundaries on and off the track perfectly mirrors our mission to support athletes who embody grit, heart, and the spirit of competition.

Car #22

FloRacing

Jacob Arentz

Fearless, determined, and built for the ride — Jacob Arentz embodies the spirit of Lucid Reality every time he steps into the arena. A rising force in the world of professional bull riding, Jacob combines raw athleticism with relentless mental toughness, making him a standout competitor wherever he rides. Whether he's facing down the fiercest bulls or inspiring the next generation of athletes, Jacob represents the grit, passion, and drive that define our brand. We’re proud to support Jacob on his journey to greatness.