Built for the Underdogs. Designed by One.

Lucid Reality was born from the vision of a disabled veteran and lifelong snowboarder who’s been on the slopes since the age of two — skiing before most could walk, and riding since six. He’s lived the grind firsthand — the long nights, the hard crashes, and the fight to be seen.

We’re not a corporate brand chasing trends. We’re a grassroots movement built for those who push through the struggle — small-town riders, local tracks, and veteran athletes who live for the rush and the dream.

Every design we drop carries meaning. It’s created by someone who’s lived it — who knows what it takes to chase something bigger than yourself. And every purchase fuels that mission — helping us cover entry fees, provide gear, and give exposure to real athletes pushing their limits.

This isn’t just merch.

It’s momentum. It’s community. It’s a movement.

Born from a veteran snowboarder’s vision, we exist to fuel the dreams of small-town athletes, grassroots racers, and creators who live for the rush and grind that big brands overlook.

Every hoodie, every hat, every piece of content we drop helps real people chase what moves them — from dirt tracks and rodeo arenas to snow-covered peaks and hometown venues keeping extreme sports alive.

We’re not just a clothing brand.

We’re a movement — one that proves you don’t need millions to make an impact, just the courage to start and the community to back it.

Where others dream, we create reality.

You can catch all things Lucid Reality across our platforms.

Head to the menu on our site and visit our Videos page for full edits, behind-the-scenes footage, and event recaps — all straight from the tracks, slopes, and arenas we call home.

Stay connected and never miss a drop by following us on social:

📱 Facebook & Instagram: @LucidReality907

🎥 YouTube: @LucidReality907x

Your views, shares, and support help fuel the next ride — so tap in and join the movement.

Because every purchase fuels purpose.

When you shop Lucid, you’re not just buying gear — you’re backing a movement. Every order helps underprivileged and disabled veteran athletes chase their next race, ride, or season. From helping cover competition fees to supplying equipment and travel support, your purchase creates real impact for real people chasing impossible dreams.

Our gear isn’t built in boardrooms — it’s built from experience. Designed by those who’ve lived the grind, tested in the cold, dirt, and adrenaline of extreme sports. Every drop represents grit, resilience, and the belief that underdogs deserve the spotlight too.

This isn’t fast fashion. It’s fuel for the fearless.

Shop Lucid. Support the movement. Live the mission.

We’re always looking for new energy to keep the movement alive — from ambassadors and athletes to creators, venues, and event partners who share our drive.

If you live for the grind, the late nights, and the rush of doing something real, we want to hear from you. Whether you’re chasing your first podium, hosting a local event, or repping your hometown scene — Lucid Reality is built to back you.

Reach out to us anytime at info@LucidRealityShop.com and let’s make something happen.