We're more than a brand—we’re a movement built for the underdogs. Lucid was born to fuel the dreams of small-town athletes, underground thrill-seekers, and the venues that keep real extreme sports alive. We back the riders no one else is watching, the racers grinding without a big sponsor, and the hometown tracks that keep the heart of the sport pumping.

Every drop, every design, every event we touch directly supports real people doing real things—with a mission to make extreme sports more raw, reachable, and respected. When you shop Lucid, you’re not just buying gear. You’re investing in the next heat, the next jump, the next story worth telling.

This is for the bold. The overlooked. The relentless. Welcome to the Lucid Reality.