We’re not just a brand — we’re a movement for the relentless.

Lucid Reality was built to fuel the dreamers, the grinders, and the hometown heroes who keep real extreme sports alive. From backcountry slopes to dirt tracks and local speedways, we stand behind those chasing greatness without the spotlight.

Every drop, every design, and every event we create directly supports real people pushing past limits — including underprivileged and disabled veteran athletes chasing their next win. Our mission is simple: make extreme sports more raw, reachable, and respected.

When you rep Lucid, you’re not just wearing a logo. You’re standing with a community built on grit, purpose, and perseverance.

This is for the bold. The overlooked. The unstoppable.

Welcome to Lucid Reality.